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Welcome To Our Blog Page!

Our blog page covers topics, training, and news for vendors and products in the HR, Banking, Accounting, Insurance, Financial Services, Real Estate, and Health Care industries.

Here you'll find information of national interest, such as current trends, new products and services, industry updates, and access to seminars, webcasts, audio conferences, and podcasts - all designed for you, the busy professional!

To find specific blog articles, either view the blogs posted below or search by categories using the search box below.

Enjoy our blog page!

Our blog page covers topics, training, and news for vendors and products in the HR, Banking, Accounting, Insurance, Financial Services, Real Estate, and Health Care industries.

Here you'll find information of national interest, such as current trends, new products and services, industry updates, and access to seminars, webcasts, audio conferences, and podcasts - all designed for you, the busy professional!

To find specific blog articles, either view the blogs posted below or search by categories using the search box below.

Enjoy our blog page!

Publicity Versus Advertising -- What's the Difference?
11/5/2008

Many people have the misconception that publicity and advertising are the same things. While both publicity and advertising can play important roles in an organization's overall marketing plan, they are very different. The three primary differences between publicity and advertising are (2) control, (2) cost, and (3) credibility.

Control
Advertising is a controlled form of communication, whereas public relations is uncontrolled. When you run an advertisement in a print

... More

Three Techniques for Generating Publicity for Your Business
11/5/2008

When your goal is to grow your business, one of the most important things you can do is spend time learning how to generate publicity for your organization. The key to getting publicity for your company is to develop and implement a sound public relations plan that focuses on activities designed to attract positive media attention to the activities of your business.

Three of the best techniques for generating publicity include:

1. Special Events
Hosting a special

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Recent Blogs

1. Publicity Versus Advertising -- What's the Difference?

2. Three Techniques for Generating Publicity for Your Business

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